About Rob Hoeijmakers, Web Strategist

Discover how Rob Hoeijmakers, a Web Strategist with 30+ years of experience, can help elevate your digital presence. Offering tailored web strategies.

About Rob Hoeijmakers, Web Strategist
Rob Hoeijmakers, Web Strategist.

With over 30 years of experience in web strategy, content management, and online marketing, I help businesses of all sizes achieve their digital goals.

As a web strategist, I develop and optimize websites and applications like chatbots to provide the best possible user experience. My skills in artificial intelligence and social media help me stay ahead of the curve in our dynamic digital landscape.

I am a content strategy expert who can drive traffic growth and create personalized care for customers.

Through my career, I've built an extensive network encompassing creators, marketers, and decision-makers. This diverse community enriches the initiatives, bridging practical innovation, strategic market presence, and executive insight.

We (Schmuki Design and I) are working on a dedicated website around the things I do next to blogging. It will be something completely different from this and it will be in Squarespace.

Interested in a conversation?

Are you looking for a web strategist with a thoughtful, client-centric approach to help you achieve your online goals? I specialize in providing tailored solutions in web strategy, digital marketing and content creation, always staying up-to-date with the latest industry trends and innovations.

My focus is on building strong and lasting partnerships with my clients to ensure successful outcomes.

I welcome the opportunity to explore potential cooperation or assignments with you. Whether you have a specific project in mind or simply want to discuss your online needs, I'm open for a conversation.

Featured Podcasts:

Content and AI with Larry Swanson: Discussed AI-infused workflows for blogging. Listen here.

Enrise AI Podcasts: Explored the intersection of work life and AI. Listen here.

Getting in touch

I look forward to getting in touch with you. Here you find different ways to contact me.

Social media

Follow me on LinkedIn to stay up to date with my latest web strategy updates and insights. You can subscribe to my newsletter where I share a selection of new blog posts.

Send me an e-mail

Do you have a question, comment or do you just want to get in touch by e-mail? Send me a message to rob@hoeijmakers.net and I will respond as soon as possible.

Book an appointment

I offer 4 slots of an hour per week for an open conversation. These conversations can take place on a Tuesday or Wednesday. Do you want to make an appointment? Then click the button below to view my availability and find a suitable time via my Google calendar:

Schedule an appointment

Contact form

Would you prefer me to contact you? Then fill in the contact form below and I will respond to your message as soon as possible:


Here you'll find insights into web strategy, content creation with AI, and digital marketing tailored for today's businesses. These questions reflect the most common challenges and opportunities my clients face.

Dive in to discover how strategic digital initiatives can drive your business growth, and feel free to reach out if you have more specific queries or need personalised advice.

What is the best way for potential clients to reach out to you for consulting or speaking engagements?

The best way to initiate contact is by visiting my website and filling out the contact form with some details about your business needs and what you're looking for. This allows me to prepare for our initial conversation. Alternatively, you can reach out to me directly via email above or connect with me on LinkedIn. For speaking engagements, please include the event details and the topics you're interested in. I'm committed to responding to inquiries within 24 hours, and I look forward to exploring how we can work together to achieve your digital strategy goals.

Can small businesses benefit from investing in AI and machine learning for their online content strategy? How?

Absolutely, small businesses can significantly benefit from integrating AI and machine learning into their online content strategies. These technologies can automate content personalisation, enhance user experience through chatbots, and improve content relevance and search engine ranking through SEO optimisation. By making content strategies more efficient and targeted, AI and machine learning enable small businesses to compete more effectively, reach their ideal customers, and achieve a better ROI on their marketing investments. For businesses interested in exploring these opportunities, I offer consultations and tailored solutions that demystify AI and make it accessible and practical for small business use.

How does the process of collaborating with you for web strategy consulting work?

Collaborating with me begins with an initial consultation where we discuss your business objectives, challenges, and digital footprint. Following this, I conduct a comprehensive analysis of your current web strategy, audience engagement, and competitive landscape. Based on these insights, I develop a tailored strategy that encompasses content creation, SEO, and digital marketing tactics designed to meet your specific goals. Throughout our collaboration, I emphasise hands-on partnership and continuous communication, ensuring that the strategy evolves in line with your business growth and market trends.

What is the importance of a tailored web strategy for small to medium businesses?

A tailored web strategy is crucial for small to medium businesses as it aligns their online presence with their unique business goals and target audience. Unlike a one-size-fits-all approach, a customised strategy considers a company's specific strengths, challenges, and industry trends. This ensures that digital marketing efforts are focused, cost-effective, and yield higher conversion rates by reaching the right audience with the right message.

How can large language models (LLMs) revolutionise content creation and SEO?

Large language models (LLMs) like GPT-4 have the potential to revolutionise content creation and SEO by providing highly relevant, contextually accurate, and engaging content at scale. These AI-driven tools can help identify content gaps, suggest topics based on search trends, and even draft content that's optimised for search engines. Incorporating LLMs into your content strategy can enhance your website's visibility, drive organic traffic, and keep your content fresh and relevant.

What are the emerging trends in online content strategy that businesses should be aware of?

Businesses need to stay ahead of trends such as the rise of video content, the importance of voice search optimisation, the integration of AI and machine learning for personalised content, and the growing significance of interactive and immersive content. Adapting to these trends helps businesses engage more effectively with their audience, improve their SEO, and enhance the user experience on their digital platforms.

Why is understanding your audience key to effective digital marketing, and how can businesses achieve this?

Understanding your audience is fundamental to effective digital marketing because it ensures that your messaging resonates with the people you're trying to reach. By leveraging data analytics, conducting market research, and engaging with your audience through social media and other platforms, businesses can gain insights into their preferences, behaviours, and pain points. This knowledge allows for the creation of targeted campaigns that speak directly to the audience's needs and interests, significantly improving conversion rates.

How can businesses measure the success of their web strategy and adjust for better results?

Measuring the success of a web strategy involves tracking key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI. Tools like Google Analytics provide a wealth of data that can help businesses understand how users interact with their website and content. Regularly reviewing these metrics and conducting A/B testing for different strategies enables businesses to fine-tune their approach, optimise their digital marketing efforts, and achieve better results over time.