Online marketing and technology

Actionable strategies for online marketing and MarTech, curated by Rob Hoeijmakers. Boost your SEO, engage on social media, and unlock the power of MarTech.

Online marketing and technology
Online marketing and technology views

Welcome to the landing page about online marketing and Marketing Technology (MarTech).

Here you will discover how to develop and execute effective online marketing strategies to grow your brand, attract more customers and achieve your goals.

From search engine optimization (SEO) to social media marketing and everything in between, this page provides an overview of key topics within the field of marketing.

Main topics

Below you will find some important topics within the domain of online marketing and MarTech:

SEO (Search Engine Optimization)

Learn how to optimize your website and content to be found better in search engines like Google . Discover techniques for keyword research, on-page optimization, link building, and improving user experience to achieve higher rankings and generate more organic traffic.

Measure content performance

Learn how to measure and evaluate the performance of your digital content. Learn how to define key performance indicators (KPIs), use tools to collect and analyze data, and use insights to further improve your content strategy.

Social Media Marketing

Find out how you can use social media platforms to promote your brand, increase engagement with your target audience and gain more followers. Learn effective strategies for creating engaging content, building ad campaigns, and measuring the results of your social media efforts.

Content Marketing

Learn how to create valuable and relevant content to reach your audience and build engagement. Discover strategies for developing a content calendar, creating engaging blog posts, creating engaging videos, and building email newsletters to increase your brand awareness and drive conversions.

Conversion optimization

Find out how to optimize your website and landing pages to drive more conversions. Learn about the importance of clear calls to action, effective forms, building trust, reducing friction, and improving user experience to convert visitors into customers.

Email marketing

Discover the power of email marketing and how to build your email list and run effective email campaigns. Learn about segmenting your audience, creating compelling email designs, setting up marketing automation , and measuring the performance of your email marketing efforts.

Marketing technology

As a marketer in the world of digital business, I have discovered that marketing technology has become an indispensable tool to strengthen our strategies and optimize the interaction with our target audience. Marketing technology, also known as "martech," encompasses a wealth of technology tools and platforms that enable us to make data-driven decisions and create effective marketing campaigns.

On this collection page I would like to take you into the fascinating world of martech and its impact on our digital marketing efforts. From discovering new opportunities with marketing automation to harnessing the power of data analytics and artificial intelligence, each blog post here offers valuable insights and best practices for getting the most out of marketing technology.

I invite you to learn how CRM systems help us understand our customers, how social media management tools help us communicate more effectively, and how content management systems enable us to create compelling digital content. Together we can discover how personalization and AI take our marketing strategies to new heights and increase our success in the digital marketplace.

I hope this collection of blog posts will inspire and educate you about the power of marketing technology and how we can use it to achieve our marketing goals. Let's explore the challenges and opportunities of martech together and take our digital business to the next level!


Managing content, customer data and digital assets.

Customer Data Platform (CDP)

Discover the world of Customer Data Platforms (CDPs) and unlock their potential to elevate your marketing efforts. In this series of blog articles, I compare CDPs with other essential tools like CRM and DMP, highlighting their unique value.

Unravel the functionalities of CDPs as they provide a comprehensive view of each customer, enabling data-driven decision-making. Learn about the key differences between CDPs and DXPs, and how CDPs enhance customer experiences through personalization and real-time insights.

Digital Experience Platform (DXP)

A Digital Experience Platform (DXP) is a comprehensive software solution that helps businesses create, manage, and optimize digital experiences across various channels and touchpoints to enhance customer engagement and satisfaction. You can read more about DXP here:

Digital Commerce Platform (DCP)

Digital Commerce Platform (DCP) refers to a software solution that enables businesses to manage and optimize online sales and transactions, including features like e-commerce storefronts, payment processing, inventory management, and customer relationship management to enhance the digital shopping experience.


Break the digital experience into smaller components and create a seamless, personalized and engaging experience across all touchpoints.

All articles about marketing and marketing technology .