Portrait versus landscape images on social media

Avoid images being grossly mutilated when posting portrait or landscape images on social media. Tips for portrait versus landscape on Facebook, Instagram, Twitter and TikTok.

Portrait versus landscape images on social media
Should I shoot portrait or landscape images and videos?

Are you familiar with the expression a bed of Procrustes? Procrustes was the nickname of an innkeeper among the Ancient Greeks. Procrustes invited passing travellers to spend the night with him. If they accepted his invitation, and went to rest, Procrustes came to see if his guest would fit in the bed. Usually they didn't.

Now if a guest was too short, he stretched out his limbs by force; if he was too tall, the host chopped off a piece. Typically, this treatment ended in death, allowing Procrustes to loot the traveller's possessions.

It works exactly the same way with images that do not fit into the requested format of an app.

In this article, I will go down the road of wisdom and provide some practical questions and answers to the question:

When to use what format on social media?

Examples. Legs and heads chopped off. Automatic resizing at work.
Legs and heads chopped off. Automatic resizing at work. 

Topic or subject of image

Sometimes the topic determines the best choice, and sometimes the medium. What I mean by this is that if you take your own photos with a cell phone, you actually have to make a choice every time how you are going to hold the device: portrait or landscape.

Landscape photos

Subjects that call for landscape photos are landscapes, cars, bridges, groups of people, soccer fields and other subject with horizontal, wide-angle images. The great thing is that there are exceptions to all of these rules.

Portrait photos

Subjects suitable for portrait photos are portraits, vases, buildings, a full person. Anything that works vertically. Again, there are exceptions that can also work out well artistically.

Japanese artwork showing a landscape in portrait format
Japanese artwork showing a landscape in portrait format

Device and Platform

The question of portrait or landscape can also be answered by looking at the medium where the image will be placed.

Will the image be on a landscape screen such as television, computer or on a portrait screen such as the mobile phone or e-reader? In recent years there has been a huge shift to mobile and therefore to the portrait format.

Which social media platform is the image going to be in? Twitter, Facebook, Instagram and or Pinterest? Is the image on its own or in a series, a gallery with other images. And increasingly, does an image need to work well both in a portrait and landscape medium, like most websites today.

I'll provide an answer for common social media channels because you often take those photos in passing.

Answers for Social Media

Let quickly take you through the most common social media - Instagram, Facebook and Twitter - and tell you what happens to images with single pictures per post and multiple pictures per post.


Instagram is actually a good start because immediately a special exception because most images on Instagram are square. With a single photo, you get the choice to volunteer your photo on Procrustes' bed. With the advantage that you can see what it will look like. After squaring up, you can then quickly adjust the crop and shift the focus.

Making images square on Instagram
Preview making an image square with Instagram

In a series of photos, you can choose landscape or portrait. This applies to the entire series. So there will be edits, and you can lose head or feet in the bed of Procrustes.

In a series, you can still make adjustments and indicate what is best to be cut off. Head or feet. You do this by placing a finger on the image and then moving the image around.


Also in this medium, there is a clear distinction between a single photo or a series, a gallery. With a single photo, either a portrait or landscape image can be used and nothing will be cut.

If you attach multiple photos to a post, Facebook will turn it into a gallery with all square images. Again, some will be cut on the bed of Procrustes. In the standard gallery, the bottom part of a standing photo is cut off.

If this produces a lot of deformation, you can opt for a vertically oriented gallery, for example:

Facebook, a gallery example suited for vertical objects.
Facebook, a gallery example suited for vertical objects.

From landscape images, Facebook cuts off the sides in a gallery and focuses on the middle part. So compositions with the emphasis on one side lose a lot here.


On Twitter, you can recently use portrait and landscape images without ending up on the sore bed. Twitter will mainly be viewed on mobile, and so a portrait image works well then. When selecting a post with portrait images, a large part of the screen is filled.

On Twitter, you can add up to four images to a single post. The images in the Twitter gallery with four images are displayed horizontally. So, portrait images are automatically cropped and this can lead to unwanted results. Especially with portrait images.

Twitter image galeries examples
Twitter image galeries 


TikTok is definitely mobile first, and this means all content is in portrait mode. So when you repurpose old video material, you probably end up zooming in or use the dual screen mode.

TikTok screen examples
TikTok screen examples

Aspect ratio

In this article, I will keep the aspect ratio between height and width of the images out of consideration as much as possible. I assume the standard photos taken by an iPhone with the aspect ratio 3:4 or 4:3.

With these ratios, there is not much to worry about for the social media mentioned. Except for Twitter's gallery because it also cuts off small particles from a landscape photo.

And if you really want to show off an image with an odd aspect ratio you could use this trick with a pallet. You can use coolors app for this.

Compensate for odd aspect ratio
Compensate for odd aspect ratio

Enough image horror stories, quickly move on and leave the inn and bed of Procrustes behind.