Site Search explained
Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.
Marketing Technology
Marketing Technology, also known as MarTech, is the term for the software and tech tools professionals leverage to plan, execute, and measure marketing campaigns.
Web analytics made simple by using Plausible
How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
Brand Indicators for Message Identification (BIMI)
There is a lot of fraud and spoofing when it comes to email. How do I know the email you send me is from you and your brand?
Measure Page Speeds with Core Web Vitals
Discover how to measure page speeds effectively with Core Web Vitals: LCP, FID, and CLS. Understand Google's key metrics for ranking and how they impact user experience. Explore both lab and real-user tools for comprehensive speed analysis.
Self-hosting a Ghost blog
A summary of how to set up the digital blog system Ghost on Digital Ocean and maximize it using Cloudflare.