Tools for creating landing pages and lead magnets

Looking for the best tools to create effective landing pages and lead magnets? Rob Hoeijmakers reviews top platforms like Leadpages, Wix, and HubSpot.

Tools for creating landing pages and lead magnets
Tools to create landing pages and/or lead magnets

There are a number of online tools for landing pages and lead magnets. Sometimes they are completely dedicated to this task, sometimes they are modules within an existing system for marketing.

The ones below I know from my own experience (and will continue to add to them):

  1. Leadpages
  2. Wix
  3. HubSpot
  4. ConvertKit
  5. Squarespace
  6. Linktree
  7. WordPress


LeadPages, for example, is entirely focused on being able to quickly create landing pages yourself and store the leads. A lot of the value is also in their extensive set of templates, and these can help you get started quickly. A template like this quickly makes it clear what can and cannot be done. As a bonus, they also let you host a website.


There is a pretty extensive and well-supported set of Landing Page templates in Wix.

Landing pages in Wix.
Landing pages in Wix.


The marketing system HubSpot has a module for landing pages. There is a set of templates with landing pages and lead magnets. The data from users is nicely integrated into the CRM.

HubSpot landing pages
HubSpot landing pages


The marketing tool ConvertKit offers a great looking set of Landing Pages that integrates nicely. These landing pages can be used to trigger an e-mail sequence.

ConvertKit Landing Page templates.
ConvertKit Landing Page templates. 


Within a website builder like Squarespace, for example, you quickly build a landing page yourself. The navigation can be hidden, and then you build the landing page.


Handy service to create a Micro Landing Page to use with Instagram or Twitter profile.


In WordPress, you can also create a compelling lead magnet with an easy-to-follow roadmap for WordPress users. Increase your conversions and attract valuable leads using these effective strategies. Click here for the full roadmap from WPForms.